CHAPTER 1: Media Research
Inspirations
The word “media” (plural of medium) can have a number of meanings. In the present context it relates to various means of communication that reach or influence people widely (Oxford Dictionary & others). In art, the word “medium” refers to the substance(s) the artist uses to create the artwork (http://arthistory:about.com).
In this module my inspirations are drawn from the use of cards and other stationery items as a means of communication. This started with the Christmas cards which arrived at my house during December, some Get Well messages I received in January and February and then various items associated with my daughter’s wedding in March – invitations, cards to wish her happiness for the future, thank you cards, place cards, photographs etc. On my travels I also picked up several post cards that were being used to promote community events such as exhibitions, plays, museums & symposia. I was also intrigued by the use of bags as advertising (communication) tools – ranging from the paper bags containing my bread and mushrooms, as well as larger tote bags from places where I bought clothes.
My other inspiration was the art nouveau theme which my daughter used for her wedding in Glasgow, based on the architecture and designs of Charles Rennie Mackintosh. The celebration was at a beautiful Mackintosh-designed house called House for an Art Lover. I would like to to experiment with the theme of the Glasgow rose and Mackintosh era in some of my work.
The colour scheme I am thinking of using is also loosely drawn from this sources - rose pink, leaf green and mauve – but the pink (red) and green also reminds me of the colours of Christmas where this journey began.
Photos below:
1. Assorted greeting & promotional cards
2. Wedding themed itemsItems of Stationery
My initial idea for my final piece is to create a wedding album/book containing a selection of memorabilia and photographs. The cover will be decorated with something emerging from this module.
There are a huge number of styles and methods that can be used to create and assemble a book. This photo shows a few examples including a traditional leather bound book made 40 years ago by my cousin, a stitched book of cloth and textured paper (which I made recently in my local Embroidery group), a spiral bound sketch book, a book with pages held together with cord, an old concertina file for recipe cards with a cloth cover, and a folding booklet of postcards.
I also recently purchased “500 Handmade Books” (Editor Suzanne JE Tourtillot, Lark Books, 2008), which is a wonderful source of inspiration and design ideas. I will decide later which style to utilise for my final piece, depending on how the design concept evolves.
Lettering Research
a. Font style variation
There are a myriad of styles of lettering/fonts that are used in the media. I started by taking the word ROSE and printing it out in a selection of fonts from my computer. The word takes on different personalities or moods depending on the style selected – relaxed and free flowing, formal and stiff, bold and brash, flamboyant and fun (see examples below).
My daughter used a Mackintosh style font for her wedding stationery. This gives interesting effects because the letters are a mix of elongated and shortened forms. When they are shortened ( for example the “O” in rose), a dot is added to fill the space. With the letters A, E & H, the cross bar is moved up so the appearance is not symmetrical. This gives an interesting rhythm when the words are strung together. Mackintosh used similar effects in his furniture designs, for example backs of chairs were often elongated to change the visual impact.
b. Text size & placement
This sheet shows some interesting effects using letters taken from advertising, such as fitting words to a shape, overlapping letters, varying the font size & placing lines close together with colour changes.
c. Mixing letters (words) and pictures
This is particularly effective for storytelling. The picture shows 3 examples: a short section of the Bayeux tapestry (c1070 AD) with the text in Latin illustrated extensively with pictures, since a large proportion of the population could not read; a small extract from the Book of Kells c800 AD with decorated letters and other small images which add to the story; a modern advertisement for a bank, where the decorations on the letter A add to the overall promotional message.
d. Other languages, different characters
If you cannot understand the words you tend to just form an impression of the shape and flow (rhythm) of the lettering. The pictures on this sheet sheet show some interesting effects seen with Egyptian hieroglyphics on papyrus, ancient Greek carved into stone, printed Russian text and variations of Arabic script. I particularly like the pattern formed by the printed Russian text where the words are hard to distinguish and the Arabic picture bottom left, where the artist has repeated the characters in different ways across the page.
e. A Rose in different languages
These examples show combinations of the rose image, the word rose and different languages to give varying effects.














